You set the price in the “event area.” The name “event area” is deceptive, as it really seems to mean “ticket type.” It is the only place I have found where I can set a ticket price. So I have my venue, and then I have 5 different “event areas” which are not areas at all, they’re just different priced tickets. I’d love to learn that I’m doing it wrong and what the correct way to go about it is, but this is the best I’ve found so far.
