jmodesette

Joy, thank you so much for taking the time to respond. I am working on a blog (for my boss) for the first time in 17 years. I may as well be starting from scratch…blogging has changed a bit in those 17 years.

That said, I have no idea what editor I’m using. I’m dropping text into the WordPress template. I am pasting below the first three paragraphs to show you what I’m working with. How would I html code these paragraphs so that the first and last paragraphs are numbered 1 and 2, respectively, and so that the middle paragraph is intented like the other two, but not numbered?

Thank you!

1. Disruptive Innovation is a phrase coined by Clayton Christensen in 1995. It’s more revolutionary (sudden/dramatic) than evolutionary (gradual/subtle). It’s an innovation of an existing product or service in a way that makes the newer version appeal to even more people—creating new impact in a new market and reshaping existing ones.

An example of this would be Crest’s Whitestrips, a cheaper alternative to an expensive dental procedure that now enables many more people to whiten their teeth more easily and inexpensively. Teeth-whitening already existed; but Crest’s new approach created a whole new market and impact. Minicomputers are another example of disruptive innovation—allowing individuals, not just companies, to enjoy the benefits of computers. Netflix disrupted the video rental industry with its internet video streaming, dramatically increasing the number of people who could access their product—more quickly and cheaply than with Blockbuster’s retail-based model. Typically, disruption comes from a new entrant that “disrupts” an incumbent’s existing market or model.

3. Breakthrough Innovation involves huge advances in an already existing product or service that propels it to a whole new level of impact. It’s more evolutionary than revolutionary and is sometimes also called “Architectural” innovation. It refers to taking an existing product or technology and applying it to a totally different target market.