Julia Golomb

Your choice of hosting company and the server that it uses to store your website can significantly impact page speed, so be sure to choose a host and a plan that matches the needs of your website. For example, websites with massive databases may not perform as well on shared hosting. Some of the performance factors to consider when you compare hosting include:

* Server Response Time – Look for independent data on Time to First Byte (TTFB), which is the measure of how long it takes for the server to respond to a request.
* Equipment – Solid State Drives (SSDs) are much faster than mechanical drives.
*Accounts Per Server – If it’s shared hosting, an overcrowded server can reduce performance.

You can learn more about the reputation and performance of various web hosts through platforms such as Trustpilot and Hostscore, where you can read real user reviews and learn about server consistency.

The distance between the server and the user could also impact loading time. A site hosted on a server that is proximate to you will typically load faster than a site hosted on a server that is much farther away.

Additionally, it seems the two sites are not identical. I’d recommend that you check your pagespeed insights to get a sense of what might be slowing down your site. When I do this, .dk seems to be loading okay, but .se has a few files that take several seconds to come back (for example https://watercompany.se/wp-content/uploads/2018/09/kolsyra-ani.gif & https://watercompany.se/wp-content/uploads/2018/09/filtrerat-ani-2.gif).