I know I need more content. Trying to work on it. It’s difficult, NZ is a small country and it’s hard to find relevant news.
As for advertising, I’ve added it to NZ website directories, they seem to be getting me some traffic. Not doing any paid advertising yet, might give Facebook and Google Adwords a try after a while.
Also been trying to tell as many people as possible, but I know this doesn’t achieve much.