nandorras15

Okay! I was able to find a solution myself. I couldn’t find the option to convert the property to a Universal Analytics account anywhere. So what I did is delete the account and create a new one.

During step two during the account creation process you have the choice of advanced options. Here you have to make sure that “Create a Universal Analytics property” is enabled. I have attached a screenshot for reference.

It doesn’t matter whether you have a GA4 & Universal Analytics account or just a Universal Analytics account. Both are recognized by ExactMetrics. You can also leave the enhanced measurement functionality on. This does not prevent ExactMetrics from finding your GA property!

Screenshot: https://photos.app.goo.gl/Gh3juPhpSrTnL9xEA

@chriscct7 Thank you for the detailed response. It has uncovered and clarified a lot. However, the fact remains that when you create a new account in your Analytics Dashboard, Google pushes you towards this new App + Web / Firebase / GA4 functionality.

And it seems that it is no longer possible to set up a GA account in the traditional way. And as long as that is not possible, ExactMetrics will not connect to your GA property. Or there must be a way to switch the account back to Universal Analytics and I still haven’t been able to find that option so far.

And it happened exactly as expected! Google has rolled out Analytics 4 and the basic functionality of this plugin is simply not compatible anymore.

The plugin can only connect to older, already existing GA properties, but cannot even see newly created GA4 properties in the GA account.

Very weird to watch for a plugin whose developers claim to check with Google on a weekly basis …

Even on the Exact Metrics website there is no clear documentation on how to tackle this problem or how to connect ExactMetrics with the new GA4.

Wouldn’t surprise me if that would also be rolled out as a PRO feature.