Thanks for the answer! My site (4upgo.com) uses a rather elaborate theme (applay) and Visual Composer, so I understand you to be saying, I should go into the HTML to edit meta-title, meta-description, meta-keywords on each page. Can/should I use the following Yoast plugin features found on each page: “edit snippet,” “focus keyword”? Can/should I use the Yoast dashboard settings for: “enable advanced settings for site-wide settings for your titles and meta descriptions”, “Company info” (website name, company name), webmaster tools (google search console, etc.). Thanks so much for your help!