We want to know if a competitors comes to our website, so we an alert by source IP. Similarly, our sales team sometimes submits bids to large companies, and we want alerts when someone from that company (source IP range/subnet) arrives at our side.
Optionally, we may also block a competitors’s IP address range (which Wordfence can already do). So very similar functionality to what’s already in Wordfence…just applied a slightly different way.