I installed the plug-in and GA seems to be working OK.
However, I need demographic data and GA says I need to update my tracking code.
Here are the instructions they provided:
To enable Display Advertising features for Universal Analytics, insert the bold line into your existing tracking code between the ‘create’ and ‘send’ commands, as seen in this example:
<script>
(function(i,s,o,g,r,a,m){i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,’script’,’//www.google-analytics.com/analytics.js’,’ga’);
ga(‘create’, ‘UA-XXXXXX-XX’, ‘example.com’);
ga(‘require’, ‘displayfeatures’);
ga(‘send’, ‘pageview’);
</script>
I can’t find where code like this is installed to add this one line. This is for the universal analytics version of GA.