Judith Driscoll

To create an audience with configure on GA4, follow these steps:

1. Log in to your Google Analytics 4 account.
2. Click on the “Admin” button in the bottom left corner of the screen.
3. In the “Property” column, select the property for which you want to create an audience.
4. Click on “Audiences” under “Data Streams” in the left-hand navigation menu.
5. Click on the “Create Audience” button at the top of the screen.
6. Choose the audience type you want to create, such as “User properties,” “Events,” or “Segments.”
7. Set the conditions for your audience using the available options. For example, you can choose to include users who have performed specific actions on your website or app, or who meet certain demographic criteria.
8. Give your audience a name and description.
9. Click on the “Create” button to save your new audience.

Once you have created your audience, you can use it to analyze user behavior, create custom reports, and target specific users with marketing campaigns. Note that it may take some time for your audience to populate with data, so you may not see any results immediately.

I see the confusion. Let’s see if I can do better. In the online Analytics class I’m taking, the instructor shows his Analytics screen on the instruction video. On his screen I can clearly see “Explore” and “Configure” on the menu on the LH side of his Analytics dashboard. But when pull up my Analytics account, they’re not there on my analytics dashboard. Since I used your plug in, I thought it might be a product limitation in the unpaid version. Does that make sense?

• This reply was modified 2 years, 3 months ago by Judith Driscoll.

I would be willing. I guess I’m wondering, LesTexas60, if you’re running it on WordPress 5.4.2, which is what I’ve updated to. I just installed it, but see that it was developed for an earlier WP.